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Facing the Music: The Issue with Overconsumption

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 In the music industry, physical forms of music are making a comeback. Vinyl albums have been growing for the past 16 years, selling over 40 million albums in 2022, according to Statista. Many artists are taking advantage of this opportunity, including big names like Taylor Swift and Dua Lipa. These artists and labels are combining this interest in physical albums with the idea of exclusivity. They will release an item in a limited amount or only make it available for a short period of time. This makes consumers feel they need to order right away in order to obtain this collectable item. For example, with the release of her upcoming album, Taylor Swift has announced 4 different "variants" of the album. Each one has a different cover and an exclusive song only available on those physical copies. With each of these, she initially has them for sale for just a few days, enticing fans to get them before they are gone. Usually, they become available again closer to the album releas...
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How Brands Get Their Claws Further in the Market

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A majority of brands have become extremely well known for what they produce. Dyson is known for vacuums, LEGO is known for toys, and White Claw is known for seltzers. However, for some brands, obtaining a large chunk of market share in a certain industry is not enough. One way companies address this is through different methods of growth. Depending on who they are attempting to reach with what kind of offering, there are different strategies available. One of these involves reaching current markets with a new offering. This is called offering expansion. Popular companies can present their current loyal consumers with a new product to get them further ingrained in what the brand represents. A good example of this is what Dyson did with the hair dryer. Dyson had a very loyal base of users purchasing their vacuums and cleaning supplies. In order to maximize on this loyalty, they released a hair dryer. This helped solidify the reputation they had been building that shows they are an innova...
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Let's "Taco" 'bout Social Media Strategy

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  Source: https://twitter.com/tacobell/status/1775223448068903233 In this age of intense social media marketing, it may be difficult for companies to stand out on potential customer's feeds. One company that is succeeding in this is Taco Bell. They have created a personality that many users are able to recognize and appreciate. In an interview with Adweek, Taco Bell's CMO Taylor Montgomery said that "It's critical that we don't show up like a brand." With this strategy, the accounts present a more relatable and personable impression. That also allows for a lot more interaction, another crucial aspect of their strategy. They are looking to create a unique customer experience. When interacting with users on different social media platforms, they are providing a more positive and memorable experience, which can lead to helping companies stand out and differentiate. The image above is a recent tweet from the company, combining the current trend of "touching g...
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